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JASPER
DESIGN AUTOMATION APPOINTS CRAIG COCHRAN AS
VICE PRESIDENT OF MARKETING
Company To Focus On Market Development
and Proliferation of JasperGold Verification System as Leading Worldwide Formal
Verification Solution
Mountain View, Calif. - November 9, 2004 - Jasper Design
Automation, provider of breakthrough high-level formal verification
solutions for provably correct design, today announced the
appointment of Craig Cochran as its Vice President of Marketing.
Mr. Cochran's extensive strategic marketing, communications
and product marketing expertise will serve to drive Jasper's
design verification solutions to the position of worldwide
leadership.
"Having launched formal verification at Synopsys, and
led marketing for their implementation platform, Craig has
significant relevant experience at developing new markets
and marketing campaigns," said Kathryn Kranen, president
and CEO of Jasper. "His global marketing experience and
strong leadership capabilities will be a tremendous asset
to Jasper as we proliferate JasperGold Verification System, along with our Provably
Correct Design methodology, throughout the verification marketplace."
"Jasper is one of the hottest new companies in EDA right
now, and I am excited to play an integral role in the company's
vision and future," said Craig Cochran. "Jasper's
unique design verification technology, combined with the unmatched
expertise of its team, is already providing companies around
the world with improved chip design quality and shortened
verification schedules. I look forward to working with Kathryn
and the rest of her team to develop the market for Provably
Correct Design, and to successfully proliferate JasperGold Verification System
throughout the global marketplace."
Prior to joining Jasper, Craig Cochran was the Director of
Marketing for Synopsys' Galaxy Design Platform, an integrated
design implementation platform enabling advanced IC design.
Before this, he managed Synopsys' Corporate Marketing group
for four years, where he directed public relations and outbound
communications, personally handling financial communications
and planning for strategic events, including acquisitions
of Avant!, Numerical, InSilicon, CoDesign, and others. Craig
spent 9 years in product marketing, having launched Synopsys'
formal verification and FPGA synthesis products, and managed
the flagship logic synthesis product line. From 2001 to 2004,
he also served on the board of directors of the Mountain View
chamber of commerce.
Prior to his marketing career, Mr. Cochran was an applications
engineer, a circuit designer and software engineer. He holds
a Bachelor of Science degree with honor in Electrical Engineering
from the Georgia Institute of Technology.
About Jasper Design Automation
Founded in 1999, Jasper Design Automation is a privately-held
Electronic Design Automation (EDA) company headquartered in
Mountain View, CA. Delivering breakthrough verification completeness
and productivity, the JasperGold Verification System(TM) solution formally verifies
that complex design blocks meet their high level requirements,
as defined by the micro-architecture specification, without
any testbench development. JasperGold Verification System automatically isolates
bugs with a unique debugging methodology, trimming crucial
months off the verification schedule. For further details
on how to improve design quality, verification productivity,
debug efficiency and verification reuse, visit: http://www.jasper-da.com.
# # #
Jasper
Design Automation, the Jasper Design Automation logo, Tempus
Quest, JasperGold Verification System and Formal Testplanner
are trademarks of Jasper Design Automation, Inc. All other
names mentioned are trademarks, registered trademarks, or
service marks of their respective companies.
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